Information Works are able to analyse existing or past customers name and address information by cross referencing the data against our prospect database, enabling us to identify your client’s key demographic, geographic and property based characteristics providing data on sales density by postcode, age, gender, affluence and property value along with many other individual traits, providing a highly detailed profile of each customer.
Automatic Profile Selection
The dominant profile characteristics can then be programmed into our software to automatically select similar prospects from within our UK wide consumer database, providing instant access to individuals who most closely match existing customer’s characteristics.
Selection can be further enhanced by using geographic selection criteria, either targeting areas where you have a large preponderance of customers or where you don’t. Profiles can be preset allowing individual users to select the desired geographical area that they want to cover and then chose a pre-programmed profile and all required selection criteria will automatically be incorporated into the search. For more information, contact us today.
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